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Digital Marketing Specialist · Mumbai

Asmi Karnik - digital marketing specialist

Crafting digital strategies that connect, convert & captivate as a digital marketing specialist.

Post Graduate in Digital Marketing  ·  Digifine Academy

Get In Touch View My Work
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Digital Marketing Specialist
7
Months Exp.
About Me

The Mind Behind
the Strategy

Hi, I'm Asmi Karnik — a passionate digital marketing specialist based in Mumbai, driven by the belief that every brand has a story worth telling beautifully online.

I hold a Bachelor of Management Studies (BMS) in Marketing from St. Andrew's College of Arts, Science & Commerce, and have completed my Post Graduation in Digital Marketing from Digifine Academy — one of Mumbai's most forward-thinking digital marketing institutes.

With 7 months of hands-on industry experience, I specialise in SEO, social media marketing, influencer marketing, content strategy, and performance analytics. I thrive at the intersection of creativity and data — crafting campaigns that don't just look good but deliver real, measurable results.

Education
BMS in Marketing · St. Andrew's College
Post Graduation
Digital Marketing · Digifine Academy
Specialisation
SEO · Social Media · Influencer Mktg
Location
Mumbai, Maharashtra
My Expertise

Skills That Drive Results

🔍
Search Engine Optimisation
Crafting strategies to boost organic visibility — from technical audits and keyword research to on-page optimisation and link building that drives sustainable traffic growth.
On-Page SEOTechnical SEOLink Building
📱
Social Media Marketing
Building brand communities and driving engagement across Instagram, LinkedIn, and YouTube through creative content, strategic posting, and data-backed campaign management.
InstagramLinkedInYouTube
🤝
Influencer Marketing
Identifying, outreaching, and managing influencer partnerships that align authentically with brand values — ensuring maximum reach, credibility, and measurable ROI.
Campaign StrategyBrand AlignmentROI Tracking
✍️
Content Marketing
Developing compelling, SEO-optimised content that educates, entertains, and converts — from blog posts and email sequences to video scripts and social copy.
Blog WritingEmail CopyContent Strategy
💰
Paid Advertising (PPC)
Managing performance-driven Google Ads and Meta campaigns — from audience targeting and A/B creative testing to bid strategy and ROAS optimisation at every funnel stage.
Google AdsMeta AdsROAS
📊
Analytics & Reporting
Translating data from GA4, Search Console and campaign dashboards into clear, actionable insights — tracking KPIs and continuously optimising performance across all channels.
Google Analytics 4Search ConsoleReporting
My Work

Featured Projects

🔍
01
SEO & Content Strategy

Organic Growth Campaign for a Mumbai Lifestyle Brand

Developed and executed a full-funnel SEO strategy for a local lifestyle brand, conducting technical audits, competitive keyword research, and publishing a series of optimised blog posts. Achieved a 48% increase in organic traffic within 90 days and 12 keywords ranked on Google Page 1.

SEO AuditKeyword ResearchContent WritingGA4
📱
02
Social Media & Influencer Marketing

Instagram Growth & Influencer Campaign for a D2C Brand

Managed end-to-end Instagram strategy for a direct-to-consumer beauty brand — including content calendar, Reels production briefs, community management, and an influencer outreach campaign with 8 micro-influencers. Grew follower count by 3,200 and generated 180K impressions in 60 days.

Instagram StrategyInfluencer OutreachReelsAnalytics
🎯
03
Paid Media & Performance Marketing

Meta Ads Lead Generation Campaign for an EdTech Startup

Planned and ran a Meta Ads lead generation campaign for an education startup targeting students aged 18–25 in Maharashtra. Structured the campaign across awareness and conversion objectives, A/B tested three ad creatives, and achieved a cost-per-lead of ₹38 against a ₹55 target.

Meta Ads ManagerA/B TestingLead GenCPL Optimisation
Thoughts & Insights

From the Blog

Digital Marketing Institutes Mumbai
Mumbai Guide

Best Digital Marketing Institutes in Mumbai

A curated guide to the top digital marketing institutes in Mumbai — covering curriculum, faculty, placements, and who should choose which institute.

Read Article
Top 10 Digital Marketing Skills
Career Guide

Top 10 Skills You Need as a Digital Marketer

From SEO and PPC to AI tools and strategic thinking — the definitive breakdown of skills that define high-performing digital marketers in 2024.

Read Article
What is SEO
SEO Explained

What is SEO? Everything You Need to Know

A complete beginner-to-advanced guide to Search Engine Optimisation — covering how search engines work, the three pillars of SEO, tools, and how to get started.

Read Article
Credentials

My Certifications

Recognised certifications that validate my expertise in digital marketing.

Digital Marketing Certification 1
Digital Marketing Certification 2
Digital Marketing Certification 3
Digital Marketing Certification 4
Digital Marketing Certification 5
Let's Connect

Get In Touch

Have a project in mind or want to collaborate? I'd love to hear from you.

Let's build something great together.
📞
Phone
+91 7977840769
✉️
Email
asmikarnikk@gmail.com
📍
Location
Mumbai, Maharashtra
🎓
Education
Digifine Academy · Post Grad, Digital Marketing

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